trying to revitalize the network with an unheard of number of high-profile, expensive new shows and what do they have to show for it? Chuck is one of their highest-rated scripted shows. Quite frankly, when titling this post, I had a hard time deciding between NBC shows The Biggest Loser or ER in terms of aptonyms. I thought about Lost, but that's another network that's currently in trouble.Here's how the chips fell for the peacock this fall... (We'll start with the bad news--brace yourselves, there's a lot of it.) It's hard to know just where to begin when even the "successes" are failures, but here we go. Worst of the worst.
(When talking about TV success and failure, you're usually talking ratings. For a primer on TV ratings, go here. It'll probably make most of the ratings talk later on make a lot more sense.)
THE CANCELEDS
Outlaw
While it wasn't the very first fall show to get the axe, that has more to do with NBC's ever-lowering standards than with the ratings themselves. Even for a Friday show, the ratings were abyssal. At last glance, they were getting
their asses handed to them by the CW in terms of key demo ratings. On any other network, Outlaw would have been toast even sooner than it was. Deservedly so, as luck would have it. This was a truly terrible show that should never have seen the light of day. This sucker was about dead right out of the gate with debut numbers that were embarrassing by nearly any standards. Jimmie, you made for the worst season of Dexter ever, and for that, I'm glad to see your career taking a hit. Let this be a word of warning to other shows... don't cast him! Boy, I don't remember hating him before Dexter, but seriously, if I never hear the name Miguel Prado again, it'll be too soon. Smits is forever tainted... as is the third season of Dexter, thank you very much.Undercovers
Although this show was only recently given the passive-aggressive axe (rather than being flat out canceled, they simply opted to not pick up anymore episodes), I think it's probably the most devastating, most expensive blunder NBC has endured this year. Good lor
d, when a flashy, high-budget JJ Abrams production can't survive on your network, what can? Once again, however, this show was quite deservedly canceled. Its debut numbers were lower than expected and just kept falling from there. At last count, it scored a 1.3 in the key demo. For comparison's sake, that's only slightly better than Nikita's numbers. The Vampire Diaries most recently scored a 1.6. When you're getting trounced by the CW, you're in trouble, even if it's abundantly clear that their shows are awesome. Serious trouble. Fans of Undercovers might cry foul that that's an unfair comparison because the CW slate airs on a different night than Undercovers does. Yeah, they air on a much more competitive night. And they're still holding their own. NBC promoted the hell out of Undercovers, and scheduled it in one of the least daunting timeslots on the air. At the end of the day, it's just a terrible show. It's a shame to lose on of the few shows around to be helmed by faces of color, but as one commenter noted on a gossip blog, poor quality transcends race (or something like that). At the root of the problem for me was the lack of gravity. I realize the writers were aiming for a lighter farce, but they shot themselves in the foot. Hell, Psych has more suspense and more at stake and it's even more of a farce. Undercovers was just plain dull. when there's nothing to lose, there's little to gain. The espionage was about as suspenseful as the lame-ass catering B-plots. This show won't be missed by viewers, but I think NBC is about ready to cry. This was their ace in the hole going into this fall and it has proven to be one of their costliest misfires. Ouch.THE SHOULD-HAVE-BEEN CANCELEDS
Chase
I still can't believe that they picked this show up for a full-season. I really think they simply didn't have anything with which to fill the gap, so they had to keep it. At last count, they were averaging a 1.5 in the key demo when they received the back nine order. For yet
another comparison, Fox's Lone Star was unhesitatingly canceled after two weeks of scoring a 1.3--which is the same kind of numbers that led to Undercovers being canceled. 1.3 and 1.5 aren't that far apart, even in terms of TV ratings. Why did Chase get a pass? Well, it's a tough call. Aside from having little else to fall back on, Chase airs in one of the most competitive timeslots on the air. Based on the steep competition (I can't say I'd be happy to be pitted against Castle and Hawaii Five-0 if I were a show), a 1.5 might not be looking so bad to the suits at NBC. The most recent 1.2 that the show posted last night, probably looks pretty grim. Ouch. It managed to eek out of a full season order, but it won't be picked up for a second season. Quite frankly, if this trend continues, it'll likely get yanked before the year it out. It certainly won't survive the winter break. Good god, this is the first time since I started watching the ratings that the CW actually looks almost competitive! When compared to NBC, they really aren't that far behind. Sad. Fortunately, Chase is yet another horrible show, so it deserves the axe, but for NBC's sake, this is yet another colossal failure, and it's a purported success. Ha!The Event
Yet another show that got a full-season pick-up, and yet another show whose ratings really don't warrant such a distinction. It's the best show of NBC's fall slate, however, so I'm glad they're giving it the old college try. Its ratings started out stronger than expected, but it's been hemorrhaging viewers ever since. I myself am one of those viewers. Well, sort of.
Technically, it's been piling up in my DVR for over a month... I'm going to give it one more shot, but assume I'll bite the bullet and cancel it. It's really a pretty good show (as I recall from 5 weeks ago), but I just couldn't seem to get into it initially. Anyway, it managed the back nine, but with a 1.7 key demo rating last night, the slide continues into some seriously troubled waters. Of all the new shows on the network, I think this one will have the hardest time recovering from the winter break. As with FlashForward before it, I predict it will limp its way through sweeps, go on hiatus, and basically never really come back. I can't imagine this show will get a second season, so I'm honestly not all that motivated to give it another shot. The only way this show will be back next year is if NBC doesn't have any other options or simply can't afford to promote anything new. As one of the only new shows to even kind of step out of the box this year, it's a shame, but I can't say I'm surprised.THE UNBELIEVABLY-LOW-BAR SUCCESSES
Chuck
Okay, this cracks me up every single time. This show has been struggling since day one, has almost been canceled three years in a row, and is now one of NBC's highest-rated and most consistent scripted programs. Ha! The really funny part is that the ratings aren
't any better than they've ever been. In fact, they're worse. But with a steady 1.9-2.0 in the key demo, it's one of NBC's top shows these days. I honestly haven't been all that impressed by the current season (what can I say? I'm bored. Where's Bryce Larkin when you need him? Oh wait, that would be on White Collar), but it seems to be turning a corner (it always seems to take a few episodes to really get in gear). I'm happy for the little-show-that-could and do hope that they're all laughing their asses off at the NBC brass. Unless NBC someone finds a whole lotta cash (at this point, I'm thinking alchemy is their best bet), I don't know how they're going to put together a slate this fall that might result in Chuck getting the axe, so count on Chuck sticking around for the foreseeable future. With the new president though, I'm hopeful for NBC's creative direction in the coming year. It can't possibly get worse, right?Law & Order: Los Angeles
Hi, broken record here. This show is averaging a 1.9 in the key demo, but for NBC, that makes it one of their pinch hitters. Man, that's bleak. I've never watched the show, but I hear it's pretty awful. I've heard that Law & Order : UK is actually quite good, however, so I'd suggest tuning into BBCA if you're really in the mood for this particular franchise.
Outsourced
Ugh. I tried to watch the pilot, I really, really did, but just couldn't do it. 7 minutes was all I could take. I hear it's actually gotten considerably better since then, but I'm in no mood to give it another go. I was pretty disheartened and embarrassed to hear that it received a full season order,
but given that it's a half-hour comedy with decent ratings, I'm not surprised. It most recently scored a 2.7 in the key demo, which at first blush looks fantastic for NBC, but trust me, it's really not that impressive. When you take into account that its lead-in The Office scored a 3.7, that's a serious drop off, and leaves it in fourth for the time period. Not good. But, it's an inexpensive show that's easy to produce and that has to be paired with something else, so I'd be surprised if it doesn't get a second season. While its ratings should be better, they're pretty damn good by NBC standards, and have actually been fairly consistent, so assuming it stays above a 1.5, it should be a shoe-in for another year. How sad is that? Double ugh. Of all the shows to make my safe list, did this really have to be one of them? Really? Thanks for nothing, NBC. Once again.Parenthood
It's honestly a bit difficult to decide exactly which category this one should be in. While it's been enduring a slow but steady slide in the ratings, and more than a few rumors tha
t it's getting the axe, it still averages in NBC's safe zone, so I don't think viewers have much to worry about. It's generally in the 2.0 key demo range, which for NBC, is quite solid. Unfortunately, the show itself isn't. It has never been a favorite of mine, but it seems to be more grating than ever. The contrived drama and constant bickering is unbearable most of the time. I hang in there for Lauren Graham and Peter Krause, but it's getting tougher and tougher--especially when you take into the sheer brilliance of its main timeslot competitor, The Good Wife. Honestly, if it's one or the other for you, the decision is easy. I recently just started watching Sports Night on DVD, so my love between Peter Krause and Josh Charles should be evenly split, but overall, The Good Wife is simply superior in every possible way so even Sports Night can't level the field. As happy as I am that Lauren Graham has a steady gig (and that she and Peter Krause are reportedly dating--aww, well idn
't that nice!), I wouldn't be heartbroken to see Parenthood get the axe at the end of this season. It has its moments, but it's mostly just shrill bickering. I'm sorry, but if this show is an accurate representation of family life for most people, I can't understand why anyone gets married, has children, or even speaks to other people. When there's nothing but conflict, it's unsatisfying. Who cares if one irrational fight gets resolved because you know there's another one right around the corner. Ugh. It's ratings have been in a downward trend, so it'll certainly be on the bubble come May, but if it can maintain a 2.0, it should be okay. The only other factor that might make that 2.0 not look so rosy is the cost of the show. It has a huge cast of names attached to it and it can't be cheap to produce. NBC doesn't exactly have money to burn these days, so if it comes down to Parenthood or a cheaper show with slightly worse ratings, it could easily be a toss up.So there you have it. I didn't get into the nitty gritty of some NBC's returning shows, but odds are you're already aware of how they're performing. The Office and 30 Rock are tops, The Apprentice is a ratings disaster, The Biggest Loser keeps eating up more primetime (about 40 minutes of scales bonging a week, I'd say) and my darling Community continues to struggle a bit in a painfully tough timeslot. Creatively, it's better than ever, and NBC has even upped its season order to 24 episodes. Yay! Odds are it'll be fine come May, but I'll cross that bridge when I get to it. And then there's The Tonight Show with Jay Leno. What an unmitigated disaster. For the first time ever, I believe, The Daily Show beat Leno (and Letterman for that matter) in the key demo the other day. Ha! A little Comedy Central fake news show is beating The Tonight Show. That has to be pretty gut-wrenching for the brass at NBC.
Speaking of the brass, as mentioned, NBC has finally, finally, FINALLY gotten rid of Jeff Zucker. I'm honestly not too familiar with his replacement, but I'm pretty sure a pet rock could do a better job, so it doesn't really matter who takes over. At least it's not Zucker. He managed to take the number one network on TV and turn it into a close competitor for the CW. Way to go, dumbass. You won't be missed.
It's hard to know really where NBC will go from here. They need to rebuild their schedule for real this time, get a few solid scripted programs on the air, and then build from there. One of the biggest problems with the fall pilots this year is that NBC doesn't have any heavy hitters to act as lead-ins for new shows. If they can manage to develop even a couple of solid performers, they can use that as a foundation to promote other new shows. Until then, they're going to struggle... more so.
No comments:
Post a Comment